Dr. Said Laouadi, The Arabic Language in the Media The Dialectical Relationship …………….. 159-196
Abstract:
Media is of prime importance in our contemporary lives, both at the individual and collective levels. It may even be a crucial factor in guiding and framing them. Specialists believe that the Arab media does not limit itself to merely disseminating up-to-date news and analyzing its contents. Rather, it constitutes an (open language school) that teaches Arabic to the masses in ways that parallel the means. The Arabic language has integrated with the media industry, highlighting the former’s ability to express accelerated developments, and dismissing the claims that are skeptical of its pertinence to contemporary life.
The agency of the Arabic language by the media has gone through different stages. The first phase began with confusion, and the media language could not get rid of rhetorical axioms and the burden of elaborate stylistic devices. Then came the second stage when pioneers developed the characteristics of this language. They tended to be flexible, easy and contemporary. Then, surged the third stage marked by the retreat of eloquent linguistic performance, and the advent of colloquial dialects and linguistic hybridization. Accordingly, this study examines the dialectical relationship between Arabic and media through two opposite venues. The first traces the positive aspects and the second focuses on the negative ones. The paper then proposes a set of measures to develop this relationship and to correct its course in the future.
Keywords:
The Arabic Language, Media Industry, Arabic Media, Dialects, Linguistic hybridization.